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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Power of PR

Case studies

PR’s power derives, partly, from imaginative content. We live in a world where consumers are increasingly intolerant of sales messages. They are looking instead for experts. PR at its best creates great content that inspires, educates, convinces and entertains.


Two experts on PR

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