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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Open up

Case studies

Long-term customer loyalty is a valuable asset.  Loyalty happens when there is engagement and trust.  Research by Oxford Metrica shows that organisations who open up and tell a rich, deep story are more trusted by customers than those who do not.

There are 7 basic stories


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