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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Motorhomes – successful national press and TV campaign

Nicola believed that caravans and motorhomes should be better understood. As a leader amongst Yorkshire PR agencies, she persuaded a large manufacturer to let her position them as a holiday and lifestyle proposition to the public through national newspapers and magazines with TV and radio coming later. For the brand’s website, the results and new levels of engagement after only 6 months were stunning:

  • 400% increase in web traffic
  • 140,000 video plays
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