Contact

Case studies

0113 266 1526 or
nicola@nicolaprior.co.uk

The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.

PR-planning-contact-Nicola

Holiday Parks
Holiday parks
Digital Campaign
Digital campaign
Social Media
Social media
Factory Opening
Factory opening
Cottage Holidays
Cottage holidays
Media Relations
Media relations
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Media relations

Motorhomes – Successful National Press And TV Campaign

Motorhomes – successful national press and TV campaign

Nicola believed that caravans and motorhomes should be better understood. As a leader amongst Yorkshire PR agencies, she persuaded a large manufacturer to let her position them as a holiday and lifestyle proposition to the public through national newspapers and magazines with TV and radio coming later. For the brand’s website, the results and new levels of engagement after only 6 months were stunning:

  • 400% increase in web traffic
  • 140,000 video plays