Motorhomes – successful national press and TV campaign
Nicola believed that caravans and motorhomes should be better understood. As a leader amongst Yorkshire PR agencies, she persuaded a large manufacturer to let her position them as a holiday and lifestyle proposition to the public through national newspapers and magazines with TV and radio coming later. For the brand’s website, the results and new levels of engagement after only 6 months were stunning:
- 400% increase in web traffic
- 140,000 video plays
