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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


A national profile for a regional firm

A regional firm of financial advisers asked Nicola to raise its profile. She used The Times and The Sunday Times to position it as an expert on investments and pensions. Nicola and her client created a pensions case study as the lead story in The Sunday Times Money. The firm became the go-to expert on finance at its local BBC radio station, was on BBC Look North twice and regularly wrote for personal finance publications.
In each six-month period:

  • Around 30 pieces of coverage (including national newspapers)
  • 1 million uniques reached
  • ROI of 55:1 (Kantar Media estimate)
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