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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Digital communications launch a new brand that exceeds sales targets

A company making bespoke clothing needed to find more customers. Because of its niche activity and unusual search terms, Google Adwords wasn’t producing enough page impressions and click-through activity. The solution was e-marketing and social media to drive traffic to the main company website. Nicola spearheaded an integrated campaign of blogs, Facebook posts and tweets that exceeded targets on LIKES, retweets and followers and, most importantly, delivered sales. The revenue targets were smashed that year.

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