Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Cottage holidays – successful selling through PR

Two well-known holiday cottages brands – in the UK and France – look for independent recommendations in trusted travel reviews in regional media, consumer and women’s magazines in print and online. These two brands’ websites have over 1 million website visits annually and always appear high in search results.

Nicola’s PR campaigns play a key role in achieving these great results and reaches the right audiences for a low cost-per-view.