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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Oct 21

Inclusive brands

Inclusive brands are more successful, but it's hard to get it right and be authentic. Brands that embrace diversity and…

01Sep 21

Consider older consumers

Brands don't always communicate well with people over 50.  They should consider older consumers more often Older consumers have money,…

01Aug 21

Travel adapts

The pandemic has caused great disruption, but it is with energy and innovation that Travel adapts.    Innovation that would…

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