skip to Main Content


Case studies

0113 266 1526 or

The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Sep 20

Powerful brands

A brand that does what it says is a powerful brand.  Here are four attributes that powerful brands need. Behaviour…

01Aug 20

Buying change

Buying change is something consumers are doing, the change they want to see in the world.  Brands need to respond.…

01Jul 20

Do we need the BBC?

A review into all apsects of the BBC is underway.  Do we need the BBC in our rapidly changing media…

Back To Top