Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Bright ideas each month

Case studies

01Jun 18

The rise of micro-influencers

Micro-influencers are here to stay.  We don't like advertising, we don't like being sold to, so that is why we…