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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Jul 20

Do we need the BBC?

A review into all apsects of the BBC is underway.  Do we need the BBC in our rapidly changing media…

01Jun 20

Power of storytelling

Storytelling has power in marketing and communications but we need to be better at it in today's noisy consumer space.…

01May 20

Smaller is better.

Smaller is better. Is that true for agencies?  They are winning good marketing contracts from their larger competitors.   An article…

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