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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Mar 21

Charity partnerships

Charity partnerships can work well for brands and are popular with consumers.  But it is worth thinking carefully about how…

01Feb 21

Dynamic pricing

Dynamic pricing is now expanding from travel and hospitality to other sectors.  How will it work? We are familiar with…

01Jan 21

Sustainable marketing

Is sustainable marketing possible?  Or is Marketing's goal for healthy profits in conflict with our search for a healthy planet…

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