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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Dec 18

Is the future machine journalism?

Influence magazine has made the case that machine journalism can increase productivity and audience relevance.  Is this the future? An…

01Nov 18

Compare influencers and journalism

The marketing world is talking a lot about influencers.  Let's compare them with journalism and their different business models.  Influencers…

01Oct 18

Less not more from chatbots

Chatbots are everywhere as a marketing and communications tool.  But do consumers really like them? What are the alternatives? Chatbots…

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