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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Sep 21

Consider older consumers

Brands don't always communicate well with people over 50.  They should consider older consumers more often Older consumers have money,…

01Aug 21

Travel adapts

The pandemic has caused great disruption, but it is with energy and innovation that Travel adapts.    Innovation that would…

01Jul 21

Customer service

The pandemic has changed customer service hugely.  How have companies adapted? The two main trends in customer service in the…

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