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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Jan 20

Does product placement work?

Is product placement effective for brands in films and TV shows?  What are the essential do's and don'ts? I was…

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