Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Bright ideas each month

Case studies

02Jan 18

Brexit communication matters

Vote Leave won the referendum, but Remain is winning the next battle.  That's because it realizes Brexit communication matters. Vote…

01Dec 17

How brands stay fresh – 7 ideas

How can marketers help brands stay fresh and remain relevant to tomorrow's consumers?  Here are 7 great ideas to consider.…

01Nov 17

Inside outside

What goes on inside an organisation can be heard outside with explosive effect.  Employee policies affect a brand’s public reputation.…