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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Aug 19

Mature means money

Brands don't always communicate well with people over 50.  They should because mature means money. Mature means money but younger…

01Jul 19

Remain relevant

How can marketers make sure their brands remain relevant? Here are 7 great ideas to consider. Today consumers want more…

01Jun 19

Trying digital detox

Digital detox is not new but more and more savvy millennials are trying it .  Should communications professionals be worried?…

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