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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Mar 19

Try conflict marketing

Conflict marketing is about using social and political issues to elevate a brand.  Every brand has a cause at heart.…

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