Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Bright ideas each month

Case studies

01Nov 17

Inside outside

What goes on inside an organisation can be heard outside with explosive effect.  Employee policies affect a brand’s public reputation.…

01Sep 17

Brands that stand for something

Brands that stand for something relevant are winning consumer loyalty now.  Campaigns that authentically communicate this are visibly the most…