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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

02Jan 19

Getting thought leadership right

Lots of organisations talk about thought leadership, but it's harder than you might think. Thought leadership is a popular PR…

01Dec 18

Is the future machine journalism?

Influence magazine has made the case that machine journalism can increase productivity and audience relevance.  Is this the future? An…

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