Bright ideas each month
Case studies
01Apr 21
Customer experience
Consumers in 2021 want an even better customer experience, not a functional experience. We buy so much online now but…
01Mar 21
Charity partnerships
Charity partnerships can work well for brands and are popular with consumers. But it is worth thinking carefully about how…
01Feb 21
Dynamic pricing
Dynamic pricing is now expanding from travel and hospitality to other sectors. How will it work? We are familiar with…