Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Bright ideas each month

Case studies

02Jan 18

Brexit communication matters

Vote Leave won the referendum, but Remain is winning the next battle.  That's because it realizes Brexit communication matters. Vote…