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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Jun 19

Trying digital detox

Digital detox is not new but more and more savvy millennials are trying it .  Should communications professionals be worried?…

01May 19

Social media grows up

Social media platforms are changing and growing.  Now they understand about trust and truthfulness after some painful learning and past…

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