Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Bright ideas each month

Case studies

01Sep 17

Brands that stand for something

Brands that stand for something relevant are winning consumer loyalty now.  Campaigns that authentically communicate this are visibly the most…

01Aug 17

Marketing is the experience

Great products delivered "on demand" are no longer enough.  Consumers are looking for a holistic experience and brands must respond.…

01Jul 17

Thought leadership – PR tool

Lots of organisations talk about thought leadership, but it's harder than you might think. Thought leadership is a popular PR…