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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Nov 19

Causes in business

Taking on causes is popular with consumers.  But it is worth thinking carefully about business partnerships with charities and other…

01Oct 19

Corporate visibility

Women are struggling with corporate visibility. They are not as prominent as they should be.  How can we put this…

01Sep 19

Better journey

Most brands want to give the customer a better  journey.  That's because they demand a good experience, not just a…

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