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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01Jun 21

Customer service

The pandemic has changed customer service hugely.  How have companies adapted? The two main trends in customer service in the…

01May 21

Innovation and why

Most of us agree that organisations thrive on innovation and new ideas, but what factors might hinder this? We need…

01Apr 21

Customer experience

Consumers in 2021 want an even better customer experience, not a functional experience. We buy so much online now but…

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