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Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.


Bright ideas each month

Case studies

01May 20

Smaller is better.

Smaller is better. Is that true for agencies?  They are winning good marketing contracts from their larger competitors.   An article…

01Apr 20

What’s a super brand?

There is fascinating new thinking on what makes a brand a super brand.  It is an "exceptional system of signs."…

01Mar 20

Trending this decade

A thoughtful article shares what is trending this decade.  Here are the top ideas for businesses and brands.   This thoughtful…

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