Case studies

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The diagram below illustrates my approach. First I research: what are the hot topics (Google Trends)?  What keywords are target consumers using (Keyword Planner tool)?  Then I’ll set up robust mechanisms to evaluate the creative, focused communications plan that I’ll implement.



Why PR?

Case studies

PR makes a real difference to businesses of all sizes: changing perceptions and finding new customers. How? PR finds independent experts, like journalists and bloggers, to recommend your products and services. And, done properly, it is about engagement, trust and storytelling.

I am an experienced guest broadcaster with BBC Radio Leeds